- On 06/11/2017
In order to strengthen its presence in the Emirate of Abu Dhabi
“Al Masraf” Opens a New Branch in Mussafah Industrial Zone
Arab Bank for Investment and Foreign Trade “Al Masraf” celebrated the inauguration of its newest branch in Abu Dhabi’s Mussaffah Industrial Zone. The opening ceremony was attended by Mr. Faisal Galadari, the Chief Executive Officer in addition to members of senior management of Al Masraf.
The new branch, which will be managed by Yousif Kruse who has extensive banking experience, will provide innovative products and services for the small and medium enterprises as well as a full range of retail banking services.
Commenting on the opening of the new branch, Faisal Galadari, the Chief Executive Officer at Al Masraf said “Opening the new branch comes in line with our efforts to strengthen our presence in the Emirate of Abu Dhabi which we considered a vibrant and growing market. In this context, opening the branch in this new location would implement the plans of Al Masraf aiming to improve all services provided to the Clients”.
He added “Opening Mussafah Branch in its new location is part of Al Masraf’s expansion strategy aiming to enhance the network of branches in the main areas to provide its clients with the best banking solutions. The new branch reflects Al Masraf’s constant commitment to keep up with state-of-the-art banking technologies and offer integrated digital banking channels that can be used easily. This would eventually enrich our customers’ banking experience”.
Yousif Kruse, Head of Small & Medium Enterprises of Al Masraf, said “The commercial sector is considered a fundamental pillar of economic growth in the United Arab Emirates, which drives us to continue our effort to maintain our leading position in serving this sector. The new branch would help to fulfill the financial needs of the small and medium business enterprises in Mussafah”.
It is noteworthy that Al Masraf has launched lately a new application for smartphones and furthermore, signed a strategic partnership with Temenos, a banking software company, to strengthen its capabilities to introduce innovative products.