Al Masraf wins Award for the Widest Implementation of Happiness Meter Across Emirates

Arab Bank for Investment and Foreign Trade “Al Masraf” won the award. “The Widest Implementation of Happiness Meter across Emirates” in recognition of its efforts to de-light its customers. HH Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai International Marine Sports Club, handed over the award to Mr. Adel Al Bagh, Head of Branches at Al Masraf, during the 23rd Dubai Business Awards event held at Dubai World Trade Center.

“We are proud to receive this recognition for our continued efforts to make our custom-ers happy,” said Mr. Abderrezak Trabelsi, Assistant General Manager, “The Happiness Index, which has been adopted at all branches of the Bank, is an important step in our efforts to measure customer satisfaction with our products and services. This will allow us to get a clear picture of the needs and aspirations of our clients, which will help us to improve the quality of our services and develop our products. He added that the Bank’s receipt of this award is in recognition of its efforts to achieve excellence and broaden our customers by providing the best services and the best products and providing an enjoyable banking experience. Last year, Al Masraf won the Sheikh Khalifa Award for Excellence in 2016.